Marketing Success Summit 2010 - Agenda
| AGENDA Melbourne and Sydney Events |
 |
| 8.30am - 9.00am |
|
Arrival and Registrations |
|
|
|
|
|
|
| 9:00am - 9:10am |
|
Introduction |
|
|
|
|
|
|
| 9:10am - 10:30am |
|
Deliverability, Security and Compliance
(Stuart Wheldon, Sr. Director Customer Success and Strategy, Eloqua) |
|
|
|
|
|
|
| 10:30am - 10:45am |
|
Coffee Break |
|
|
|
|
|
|
| 10:45am - 11:15am |
|
Eloqua New Features
(Greg Lui, Regional Manager - APAC, Eloqua) |
|
|
|
|
|
|
| 11:15am - 11:35am |
|
Melbourne - Customer Spotlight - Intel Australia
Sharing Marketing Results and Campaign ROI
Making Marketing Measurable in Your Company
(Danielle Watts, Enterprise Marketing Manager. ANZ, Intel)
Sydney - Customer Spotlight - Lexmark Australia
How Lexmark uses ELOQUA strategically in line with the business space
(Eve Chen, Marketing Manager ANZ, Lexmark)
|
|
|
|
|
|
|
| 11:35am - 12:20pm |
|
Lead Scoring
(Kenneth Goh, Product Consultant, Eloqua) |
|
|
|
|
|
|
| 12:20pm - 12:45pm |
|
Melbourne - Customer Spotlight - Telstra
Telstra's Journey with Eloqua:
A comparison of the marketing processes before and after Marketing Automation
(Joel Eggenhuizen, Online Marketing Specialist, Telstra)
Sydney - Customer Spotlight - Study Group Australia
The key to transfer qualified leads to sales:
Lead Scoring and Nurturing at Study Group
(Danielle Ramaiya, Head of Digital Sales, Study Group)
|
|
|
|
|
|
|
| 12:45pm - 1:00pm |
|
Questions & Answers Session |
|
|
|
|
|
|
| 1:00pm - 2:00pm |
|
Lunch (Networking) |
|
|
|
|
|
|
| 2:00pm - 2:15pm |
|
Prize Draw and Event Concludes |
|
|
|
|
|
|
|
|
| AGENDA Auckland Event |
|
| 8.30am - 8:45am |
|
Arrival and Registrations |
|
|
|
|
|
|
| 8:45am - 9:00am |
|
Introduction
What is Eloqua and Marketing Automation?
Improving marketing processes
Executing your marketing like the big guys
(Kirsti Ellison-Kubecka, Marketing Services Manager APAC, Sqware Peg) |
|
|
|
|
|
|
| 9:00am - 09:20am |
|
Top 25 Quick Wins with Eloqua
(Kenneth Goh, Product Consultant, Eloqua) |
|
|
|
|
|
|
| 09:20am - 09:45am |
|
Breakfast |
|
|
|
|
|
|
| 09:45am - 10:10am |
|
Auckland - Customer Spotlight - Working In
Eloqua in harmony with Salesforce:
The marriage of Marketing Automation with Sales Automation
(Carol McGrath , Business Analyst, Working In)
(Tom Risbrook, Sales Manager, Sqware Peg)
|
|
|
|
|
|
|
| 10:10am - 10:30am |
|
Questions & Answers Session |
|
|
|
|
|
|
|
|
